Danny needed a television and had rounded his decision down to three potential options. He began to compare these. These could also have been called his evoked set. What stage of the consumer decision-making process did this occur at?
A)evaluation of alternatives
B)information search
C)cognitive dissonance
D)consideration stage

Question

Quizplus · Accepted Answer

This stage is known as the information search stage, where the consumer evaluates their options and narrows down their choices to a manageable number of options. Danny has already reached the stage where he has identified his evoked set, and now he needs to compare these options to make a decision.

Danny Needed a Television and Had Rounded His Decision Down