How does utilitarian value differ from hedonic value?
A)Utilitarian value is a form of perceived value.
B)Utilitarian value is obtained from products rather than services.
C)Utilitarian value can be viewed as a means to an end.
D)Utilitarian value can be enjoyed without making a purchase.

Question

Quizplus · Accepted Answer

Utilitarian value refers to the functional or practical benefits that a product or service provides, while hedonic value refers to the emotional or experiential benefits that it provides. Utilitarian value is often viewed as a means to an end, such as achieving a particular goal or solving a problem, while hedonic value is more focused on providing pleasure, enjoyment, or entertainment. Therefore, option C is the correct choice as it highlights the key difference between utilitarian and hedonic value.

How Does Utilitarian Value Differ from Hedonic Value