You need to collect information quickly using a complex questionnaire that probes for feelings behind why people purchase your products. You also want each interviewer to conduct the survey in the same manner. Fortunately, you have access to a computerized questioning system. Which of the following is your best option?
A)in-home personal interviews
B)mall intercept interviews
C)mail panel interviews
D)central-location telephone (CLT) interviews

Question

Quizplus · Accepted Answer

Central-location telephone (CLT) interviews will allow for quick data collection with a computerized questioning system, while ensuring that each interviewer conducts the survey in the same manner. Additionally, the CLT format allows for the probing of feelings behind why people purchase products in a controlled environment.

You Need to Collect Information Quickly Using a Complex Questionnaire