Once marketing managers have determined a global product and promotion strategy, they can select the remainder of the marketing mix. Why does entry into many developing nations present special pricing problems?
A)the rate of capital accumulation exceeds the rate of population growth
B)exchange rates fluctuate
C)price discrimination
D)lack of mass purchasing power

Question

Quizplus · Accepted Answer

Many developing nations may lack mass purchasing power or have lower disposable incomes, which makes pricing a challenge for companies looking to enter these markets. Companies may need to adjust their pricing strategies to cater to these markets without compromising on profitability.

Once Marketing Managers Have Determined a Global Product and Promotion