Tim Hortons allows its franchisees to use its logo, plus its buying and negotiating prowess in return for a fee. What is this also known as?
A)outsource contract marketing
B)international exporting
C)licensing
D)agent manufacturing

Question

Quizplus · Accepted Answer

This is known as a licensing agreement where the owner of a trademark or logo allows another party to use it in exchange for a fee.

Tim Hortons Allows Its Franchisees to Use Its Logo, Plus