A business thinking of expanding into global markets needs to examine its external environment. Which of the following options is NOT part of the external environment?
A)culture
B)political structure and actions
C)marketing mix
D)demographic makeup

Question

Quizplus · Accepted Answer

The marketing mix is an internal factor that can be controlled by the business itself. The external environment includes uncontrollable factors such as culture, political structure and actions, and demographic makeup.

A Business Thinking of Expanding into Global Markets Needs to Examine