Which of the following is similar to the product in the marketing mix?
A)the needs that are being satisfied and how to best package them
B)taking factors into consideration and making the best decision
C)making an offering available to the customer
D)the visible activities of marketing

Question

Quizplus · Accepted Answer

The product in the marketing mix refers to the item or service being offered to the customer in exchange for their money or attention. The needs that are being satisfied by the product and how it is packaged (i.e. branding, labeling, design) are similar factors that are taken into consideration when determining the product offering.

Which of the Following Is Similar to the Product in the Marketing