Which of the following best defines place in the marketing mix?
A)quantifying of a value in exchange for a company's offering
B)the tangible and intangible aspects of a company's offering
C)making an offering available to the customer
D)the visible activities of marketing

Question

Quizplus · Accepted Answer

Place in the marketing mix refers to the distribution channels through which a company's offering is made available to the customer. It encompasses the physical locations where the product/service is sold, as well as the online platforms where it can be accessed.

Which of the Following Best Defines Place in the Marketing