What marketing tools does an organization use to achieve its goals?
A)advertising and personal selling
B)production, promotion, and pricing
C)the marketing mix
D)aggressive promotion

Question

Quizplus · Accepted Answer

The marketing mix includes the four Ps (product, price, promotion, and place) which are the tools an organization uses to achieve its marketing goals. Advertising and personal selling are specific types of promotion tactics that can be used within the marketing mix, but they alone do not encompass all of the tools available. Production and pricing are important components of the marketing mix, but do not necessarily represent marketing tools. "Aggressive promotion" is not a specific tool or tactic, but rather a subjective description of the approach an organization might take with one or more of its marketing tools.

What Marketing Tools Does an Organization Use to Achieve Its