Levi Strauss has developed a line of jeans that does not use any chemical dyes to colour the pants. Consumers like the look of the jeans, and Levi's use of all-natural dyes is good for the environment. The production of this line would be consistent with which type of orientation?
A)societal marketing orientation
B)supplier orientation
C)sales orientation
D)production orientation

Question

Quizplus · Accepted Answer

The development of a line of jeans that uses all-natural dyes and is good for the environment embodies the principles of societal marketing orientation. This orientation focuses on meeting the needs of consumers while also considering the long-term well-being of society and the environment. Therefore, choice A is the best answer. The other options, such as supplier orientation, sales orientation, or production orientation, are not consistent with the focus on sustainability and meeting the needs of consumers in a socially responsible way.

Levi Strauss Has Developed a Line of Jeans That Does