The main advantage of licensing as a strategy to exploit innovation is
A)it requires little involvement in complementary resources by the innovator.
B)it's a way to operate as a virtual company.
C)it saves on costs, so is vastly more profitable for the innovator.
D)it's always successful and highly profitable.

Question

Quizplus · Accepted Answer

Licensing allows the innovator to benefit from their innovation without the need to invest in manufacturing, marketing, or distribution capabilities, which are considered complementary resources. This means the innovator can focus on their core competencies while still monetizing their innovation.

The Main Advantage of Licensing as a Strategy to Exploit