An innovation diffuses
A)mainly on the supply side.
B)by industrial espionage and leaked information.
C)through the purchase of products by customers and the imitation by competitors.
D)b and c.

Question

Quizplus · Accepted Answer

Innovation primarily diffuses through the purchase of products by customers and the imitation by competitors. This is known as the demand-pull theory, in which customers drive the demand for innovative products and competitors imitate successful innovations to stay competitive. Supply-side factors such as government policies, investments, and research and development also play a role in innovation diffusion, but they do not drive it as much as customer demand and competitor imitation. Industrial espionage and leaked information are illegal and unethical methods of obtaining innovation, and they are not a legitimate way of contributing to innovation diffusion.

An Innovation Diffuses