Differentiation is when a firm
A)offers customers something valuable and unique.
B)offers customers something valuable and unique other than a low price.
C)offers customers a uniquely low price.
D)offers customers products with many additional features.

Question

Quizplus · Accepted Answer

Differentiation refers to offering customers something valuable and unique, in addition to features such as low price. Choice A is partially correct but it does not focus on the aspect of offering something unique other than low price. Choice C is incorrect as it focuses solely on offering low price. Choice D is incorrect as it focuses solely on offering additional features without mentioning anything about uniqueness or value to customers.

Differentiation Is When a Firm