The hierarchy of capabilities explains
A) how capabilities to do market research time-effectively and buy advertising cost-effectively, belong under marketing capabilities.
B) how capabilities are made up of processes that use resources to achieve a desired result.
C) how the CEO should have more capabilities than the CFO, the COO etc.
D) how core capabilities are more valuable than threshold capabilities.
Correct Answer:
Verified
Q23: Because marketing is a threshold capability for
Q24: Apple and 3M's ability to develop genuinely
Q25: In fast changing environments
A)a firm should focus
Q26: Prahalad and Hamel's 1990 paper
A)summarized the main
Q27: Companies' "book values" are generally much less
Q29: In MacDonald's most small firms, a process
Q30: We can define the following general resources
Q31: Brand values are a
A)type of tangible resource.
B)type
Q32: Human resource capabilities
A)include the skills to train
Q33: Organizational culture is
A)the way a firm is
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