Corporate and business strategy differ mainly in that
A)corporate strategy has a broader scope, including decisions about which industries to operate in.
B)business strategy is the responsibility of top management.
C)both a and b.
D)there is no real difference; they are the same thing.

Question

Quizplus · Accepted Answer

Corporate strategy focuses on the overall direction and scope of an entire organization, while business strategy is concerned with how a specific business unit should compete within its industry. Corporate strategy includes decisions about which industries to operate in, as well as mergers and acquisitions, diversification, and resource allocation across business units. Business strategy, on the other hand, focuses on how to gain a competitive advantage in a particular market segment or industry. Thus, option A is the correct answer.

Corporate and Business Strategy Differ Mainly in That