What occurs when consumers spread information from one to another about positive consumption experiences?
A) confirmation
B) positive disconfirmation
C) empathy
D) positive word-of-mouth

Name: What occurs when consumers spread information from one to another about positive consumption experiences? A) confirmation B) positive disconfirmation C) empathy D) positive word-of-mouth
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Positive word-of-mouth occurs when consumers spread information from one to another about positive consumption experiences.

What Occurs When Consumers Spread Information from One to Another