Which of the following means consumers pass on negative information about a company from one person to another?
A) complaining behaviour
B) negative word-of-mouth
C) rancorous revenge
D) buzz marketing

Question

Quizplus · Accepted Answer

Negative word-of-mouth refers to consumers passing on negative information or experiences about a company from one person to another. Complaining behavior refers to expressing dissatisfaction directly to the company, while rancorous revenge and buzz marketing are not related to this concept.

Which of the Following Means Consumers Pass on Negative Information