True consumer loyalty consists of both a pattern of repeated behaviour and a strong feeling of attachment.

Question

Quizplus · Accepted Answer

True consumer loyalty involves a combination of repeated behaviour (such as regularly purchasing products or services from a specific brand or company) and a strong emotional attachment or affinity towards that brand or company. Simply engaging in repeated behaviour without the emotional attachment would not necessarily qualify as true consumer loyalty.

True Consumer Loyalty Consists of Both a Pattern of Repeated