Which term refers to the expectations that a consumer forms regarding what he or she thinks should happen given the level of work that he or she has put into the experience?
A) ideal
B) relative
C) equitable
D) normative

Question

Quizplus · Accepted Answer

Equitable expectations are based on the idea that consumers expect a fair return for the effort they put into an experience.

Which Term Refers to the Expectations That a Consumer Forms