Lisa is evaluating different brands of sewing machines and has determined the features that are important to her. She has decided that all features must meet or surpass a mental cutoff of four for an alternative to be selected. Which decision rule is Lisa using?
A) compensatory
B) conjunctive
C) lexicographic
D) minimum criteria
Correct Answer:
Verified
Q77: Many sales managers are assessing whether equipping
Q78: In which type of evaluation process are
Q79: Which product category level is abstract in
Q80: What type of attributes is visually apparent
Q81: A consumer was deciding among three vacation
Q83: Carl is evaluating an xBox 360, a
Q84: Using which rule does the consumer set
Q85: Jose is trying to determine the actual
Q86: Using which type of decision rule does
Q87: Which type of consumer choice decision rule
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents