Which term describes the perceived relationship between attributes of products?
A) branded variants
B) brand equivalency
C) attribute correlation
D) attribute equivalency

Question

Quizplus · Accepted Answer

Attribute correlation describes the perceived relationship between attributes of products. It refers to how different attributes of a product are seen as related or interconnected in the minds of consumers. Branded variants, brand equivalency, and attribute equivalency do not capture this concept.

Which Term Describes the Perceived Relationship Between Attributes of Products