When deciding which refrigerator to purchase, consumers usually evaluate different models across a set of characteristics such as size and energy costs, instead of just picking one based on overall feeling toward a specific model. What kind of evaluation is this?
A) affect-based
B) attribute-based
C) limited
D) benefit-based

Question

Quizplus · Accepted Answer

This is attribute-based evaluation, as the consumers are evaluating different models based on specific attributes such as size and energy costs. It is not affect-based evaluation, as they are not making a decision based on overall feelings or emotions towards a specific model. It is also not limited evaluation, as they are evaluating multiple models across different attributes. Finally, it is not benefit-based evaluation, as they are not evaluating the benefits of a specific model, but rather comparing multiple models based on attributes.

When Deciding Which Refrigerator to Purchase, Consumers Usually Evaluate Different