Which statement does NOT accurately describe brand loyalty?
A) Brand loyalty directly influences behaviour because it does not include an attitudinal component.
B) Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.
C) Brand loyalty enables consumers to enjoy the benefits that come from long-term relationships with companies.
D) Brand loyalty influences the value of a product to a firm.

Question

Quizplus · Accepted Answer

Brand loyalty does include an attitudinal component, as consumers need to have a positive attitude towards the brand to consistently choose it over other options.

Which Statement Does NOT Accurately Describe Brand Loyalty