Which term refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment?
A) individual difference variables
B) independent variables
C) antecedent conditions
D) dependent variables

Question

Quizplus · Accepted Answer

Antecedent conditions refer to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment, such as mood, time pressure, and social surroundings. Individual difference variables refer to personal characteristics that influence consumer behavior, such as age, gender, and personality traits. Independent and dependent variables refer to the variables being manipulated or measured in a research study.

Which Term Refers to Situational Characteristics That a Consumer Brings