Which term refers to the marketing of a product using unconventional means?
A) guerrilla marketing
B) nonconventional marketing
C) undercover marketing
D) evasive marketing

Question

Quizplus · Accepted Answer

Guerrilla marketing refers to the use of unconventional and low-cost marketing tactics to promote a product or service. It often involves creativity, surprise, and a high level of audience engagement, making it an effective way to boost brand awareness and generate buzz. Nonconventional marketing and evasive marketing are not commonly used terms, and undercover marketing involves concealing the fact that a product is being marketed, which is not the same as using unconventional means.

Which Term Refers to the Marketing of a Product Using