Which type of power results in consumers imitating the behaviours and attitudes of the group as a means of identifying with the group?
A) referent
B) legitimate
C) coercive
D) reward

Question

Quizplus · Accepted Answer

Referent power is the type of power that results in consumers imitating the behaviors and attitudes of the group as a means of identifying with the group. This type of power is based on the desire of individuals to identify with and be liked by a particular group. Other types of power include legitimate power, which is based on a person's position or title, coercive power, which is based on the use of threats or punishment, and reward power, which is based on the ability to provide rewards.

Which Type of Power Results in Consumers Imitating the Behaviours