What occurs when an individual yields to the attitudes and behaviours of other consumers?
A) conformity
B) formalization
C) aspiration
D) association

Question

Quizplus · Accepted Answer

Conformity refers to when an individual's attitudes and behaviors align with those of a group or society. It can occur due to various reasons such as social pressure, desire for acceptance or approval, or a need to fit in with the group.

What Occurs When an Individual Yields to the Attitudes and Behaviours