Consumers scoring high on the attention to social comparison information (ATSCI) trait are generally not concerned about how other people react to their behaviour.

Question

Quizplus · Accepted Answer

The question statement contradicts the definition of the ATSCI trait, which is characterized by a strong concern with how others perceive and evaluate one's behavior in comparison to others. Therefore, individuals high in ATSCI typically pay close attention to social comparison information and may adapt their behavior accordingly to achieve a positive social status or avoid negative judgments from others.

Consumers Scoring High on the Attention to Social Comparison Information