Which term describes the finding that people who are at the same point in life end up sharing many of the same values and develop similar consumer preferences?
A) cohort-based microcultures
B) generational microcultures
C) age-based microcultures
D) chronological microcultures

Question

Quizplus · Accepted Answer

Age-based microcultures refer to individuals who are at the same point in life, and they share many of the same values and develop similar consumer preferences. Cohort-based microcultures and generational microcultures also have to do with age, but they focus more on the historical events and experiences that people of different age groups have shared. Chronological microcultures is not a commonly used term in marketing or consumer behavior.

Which Term Describes the Finding That People Who Are at the Same