According the ABC approach to attitudes, attitudes possess three important components; two of these are affect and behaviour. What is the third component?
A) consistency
B) complexity
C) credibility
D) cognitions

Question

Quizplus · Accepted Answer

The third component of attitudes according to the ABC approach is cognitions, which refers to the thoughts, beliefs, and knowledge that a person has about the attitude object. Affect refers to the emotional response or feelings towards the object, while behavior refers to the actions or intended actions towards the object. The consistency between these three components is also known as attitude strength. Complexity and credibility are not considered components of attitudes in the ABC approach.

According the ABC Approach to Attitudes, Attitudes Possess Three Important