Impulse purchases can be explained from the behavioural influence hierarchy.
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Q4: The attitude-toward-the-object (ATO) model is a multiattribute
Q9: The utilitarian function of attitudes is based
Q10: The attitude-toward-the-object (ATO) model proposes that three
Q11: According to the functional theory of attitudes,
Q12: According to the high-involvement hierarchy, beliefs about
Q16: "I really like my Subaru" is an
Q17: The theory of planned action expands upon
Q18: The hierarchy of effects in the low-involvement
Q19: The ATO approach is known as a
Q20: According to the ABC approach to attitudes,
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