Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?
A) congruity
B) expertise
C) trustworthiness
D) intelligence

Question

Quizplus · Accepted Answer

Expertise refers to the amount of knowledge that a source is perceived to have about a subject. Congruity refers to the degree to which the message is consistent with the receiver's beliefs and values. Trustworthiness refers to the perceived reliability and honesty of the source. Intelligence is not a recognized message source characteristic in communication theory.

Which Message Source Characteristic Refers to the Amount of Knowledge