On your way to school or work today, you passed by many billboards and there likely were many advertisements on the radio, but you only saw or heard a few of them. In terms of selective perception, which of the following does this represent?
A) selective exposure
B) selective reaction
C) selective processing
D) selective assimilation

Question

Quizplus · Accepted Answer

Selective exposure refers to the idea that individuals only choose to expose themselves to certain messages or stimuli, which is likely what is happening in this scenario. The individual is only seeing or hearing a few of the billboards and advertisements, indicating they are selectively choosing to engage with certain messages. Selective reaction, processing, and assimilation are all related to how an individual responds or interprets messages, rather than the initial exposure to them.

On Your Way to School or Work Today, You Passed