Many store brand packages look similar to national name brand packages. This is done with the hope that consumers' awareness of and interpretation of the package design might lead them to think the less expensive store brand is just as good as the more expensive name brand. What are marketers attempting to influence within consumers in such cases?

Question

Quizplus · Accepted Answer

Marketers are attempting to influence consumers' perception of the store brand as being just as good as the national name brand by using similar packaging.

Many Store Brand Packages Look Similar to National Name Brand