If Digipics were to begin selling the cameras it assembled directly to customers through a website operated by the company, this would be an example of
A) backward vertical integration.
B) a strategic alliance.
C) forward vertical integration.
D) opportunism.

Question

Quizplus · Accepted Answer

Forward vertical integration involves a company expanding its operations by engaging in activities that were previously done by its suppliers. In this scenario, Digipics would be selling directly to customers, taking on the role of the retailer, which is traditionally done by others in the supply chain.

If Digipics Were to Begin Selling the Cameras It Assembled