Vertically integrating into an exchange is generally ________ than using market contracts or strategic alliances to manage an exchange.
A)more flexible
B)less strategic
C)more strategic
D)less flexible

Question

Quizplus · Accepted Answer

Vertically integrating into an exchange means owning and controlling the exchange, which can limit flexibility in terms of partnerships and contracts. Market contracts and strategic alliances offer more flexibility in managing an exchange.

Vertically Integrating into an Exchange Is Generally ________ Than Using