Which type of value is derived from a product that helps a consumer solve problems and accomplish tasks?
A) utilitarian
B) functional
C) terminal
D) end-state

Question

Quizplus · Accepted Answer

Utilitarian value is derived from a product that helps a consumer solve problems and accomplish tasks, which is the case in the scenario given. Functional value is also related to solving problems, but it is more focused on the product's performance and features. Terminal and end-state values relate more to emotional or psychological benefits, rather than problem-solving.

Which Type of Value Is Derived from a Product That