Which of the following reflects the connectedness between a consumer and a retailer, brand, or service provider?
A) hedonic value
B) interconnectivity
C) synergy
D) relationship quality

Question

Quizplus · Accepted Answer

Relationship quality refers to the strength and connectedness between a consumer and a retailer, brand, or service provider. It encompasses factors such as trust, satisfaction, commitment, and loyalty. Hedonic value refers to the emotional and sensory enjoyment that consumers derive from a product or service. Interconnectivity and synergy are broad terms that can refer to various types of connections or interactions, but they do not specifically relate to the relationship between a consumer and a retailer, brand, or service provider.

Which of the Following Reflects the Connectedness Between a Consumer