A perceptual map is used to depict graphically the positioning of competing products.

Question

Quizplus · Accepted Answer

A perceptual map is commonly used to visually represent the relative position of products or brands in the minds of consumers based on their perceived attributes or characteristics. It helps businesses understand how their products are perceived in relation to their competitors and identify potential opportunities for differentiation or improvement.

A Perceptual Map Is Used to Depict Graphically the Positioning