Which type of research addresses questions about consumer behaviour using numerical measurement and analysis tools?
A) quantitative
B) qualitative
C) interpretive
D) final

Question

Quizplus · Accepted Answer

Quantitative research involves the use of numerical data and statistical analysis to understand and measure consumer behavior. This type of research focuses on gathering large amounts of data that can be analyzed objectively to draw conclusions and make predictions about consumer behavior.

Which Type of Research Addresses Questions About Consumer Behaviour Using