Narrative 16-1
C&K Brewing Company is a microbrewery in western Canada. It produces Maiden's Honour brand ale, a dark beer called Warrior's Cry, and several seasonal beers under the brand name Hearthfire. Its owners George Claiborne and Pete Kunard both believe the brewery's competitive advantage comes from the duo having hired an experienced German brewmaster to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter.
-Refer to the Narrative 16-1.What can be said about the areas of the brewery's activities that will be evaluated by using the balanced scorecard?
A) The innovation and learning perspective of the balanced scorecard examines such activities as how quickly the brewery can get a new beer to market.
B) The balanced scorecard does not examine the brewery's financial performance.
C) The stakeholder perspective of the balanced scorecard looks at the brewery's code of ethics.
D) Like the income statement, the balanced scorecard simply provides a snapshot of the brewery's performance.
Correct Answer:
Verified
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