Robert Mondavi Wineries entered into an agreement with Baron Philippe de Rothschild,owner of Bordeaux's First Growth chateau,to produce a top quality wine in California.What does the two companies working together to create a new product exemplify?
A) exporting
B) licensing
C) a joint venture
D) a cooperative contract

Question

Quizplus · Accepted Answer

Example of a joint venture,defined as a strategic alliance in which two existing companies collaborate to form a third,independent company.

Robert Mondavi Wineries Entered into an Agreement with Baron Philippe