In terms of innovation streams,what occurs when customers purchase flat-screen computer monitors to replace older,bulkier monitors?
A)technological substitution
B)technological expansion
C)re-engineering
D)demarketing

Question

In terms of innovation streams,what occurs when customers purchase flat-screen computer monitors to replace older,bulkier monitors?
A)technological substitution  
B)technological expansion  
C)re-engineering  
D)demarketing

Quizplus · Accepted Answer

Technological substitution occurs when customers replace an older technology with a newer technology that performs the same function, but with improved features, as is the case with replacing older bulky computer monitors with flat-screen monitors. Technological expansion would occur if customers purchased additional technology to enhance or expand the functions of their existing technology, re-engineering involves redesigning a product or system, and demarketing is a strategy in which companies limit the demand for their products, which is not applicable in this scenario.

In Terms of Innovation Streams,what Occurs When Customers Purchase Flat-Screen