Narrative 4-1 IBM Has a Long-Standing "Reinventing Education" Program, Which Involves Intensive
Narrative 4-1
IBM has a long-standing "Reinventing Education" program, which involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do and thereby improve education. In the process, the program is helping to shape a market of significant interest to IBM. IBM views the program as an investment rather than as a charitable contribution.
-What are company costs of being socially responsible offset by?
A) a better product or corporate reputation that results in stronger sales or higher profit margins
B) higher employee morale that results in less turnover costs
C) better government relations that results in higher tax credits and other incentives
D) a higher corporate profile in the media that results in a less likelihood of boycotts or other negative social responses
Correct Answer:
Verified
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