Which term describes the emerging phenomenon in which members of a family no longer sit on the couch together to watch a television program?
A) Family feud
B) Disassociation
C) Family breakdown
D) Audience fragmentation
E) Viewer dispersion

Question

Quizplus · Accepted Answer

Audience fragmentation refers to the phenomenon of viewers being spread out among a wider range of media options and platforms, leading to the decline of traditional mass media audiences. This can result in family members no longer gathering in front of the television for a shared viewing experience.

Which Term Describes the Emerging Phenomenon in Which Members of a Family