A comprehensive program that links public relations with advertising is called an advertorial.

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An advertorial is a specific type of advertisement in the form of editorial content, designed to look like a legitimate and independent news article or editorial piece, but is actually paid content promoting a product or service. A comprehensive program that links public relations with advertising would involve a broader strategy encompassing various forms of media and communication efforts, not just advertorials.

A Comprehensive Program That Links Public Relations with Advertising Is