Nalebuff and Brandenburger have argued that organisations should be hostile to all competitors.

Question

Quizplus · Accepted Answer

Nalebuff and Brandenburger have actually argued that organisations should avoid being hostile towards all competitors and instead focus on creating a "blue ocean" where they can differentiate themselves from the competition and create value for their customers. This approach involves finding uncontested market space and creating a new demand rather than competing in an existing market.

Nalebuff and Brandenburger Have Argued That Organisations Should Be Hostile