The ______ model of mass communication looks at how audience members derive and create meaning out of media content.
A)transmission
B)ritual
C)publicity
D)reception

Question

Quizplus · Accepted Answer

The reception model of mass communication focuses on the ways in which audience members actively interpret and make sense of media content, rather than simply receiving and being influenced by it. This model emphasizes the importance of individual differences and contextual factors in shaping media effects.

The ______ Model of Mass Communication Looks at How Audience