The ______ model of mass communication looks at how media messages are used to draw attention to an individual or issue.
A)transmission
B)ritual
C)publicity
D)reception

Question

Quizplus · Accepted Answer

The publicity model of mass communication focuses on how media messages can be used to draw attention to individuals, organizations, or issues. It examines the ways in which media producers try to gain public attention and create buzz through their messages. The transmission model focuses on the process of sending and receiving messages through a medium. The ritual model focuses on how media messages can create shared experiences and reinforce social norms. The reception model focuses on how audiences interpret and make meaning from media messages.

The ______ Model of Mass Communication Looks at How Media