Bar coding and checkout scanner technology have created a wealth of consumer buying information that can be used to target customers with precision. This process is an example of ________.
A) service development
B) micromarketing
C) data envelopment analysis
D) point of sale

Question

Quizplus · Accepted Answer

Micromarketing is a marketing approach that involves targeting a specific group of consumers based on their buying habits, preferences, and other data. Bar coding and checkout scanner technology provide detailed information about individual buying patterns, which can be used to target customers with precision. Therefore, the use of this technology is an example of micromarketing. Options A, C, and D are not relevant in this context.

Bar Coding and Checkout Scanner Technology Have Created a Wealth